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Easton Baseball Bats: Adult, Youth, Stealth And Black Magic
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Published: December 18, 2006
It seems the biggest names in manufacturing frequently come from the most modest beginnings; Easton Sports is no exception.
Founded in 1922 when Doug Easton began crafting custom wood bows and cedar arrows for the archery champions of the era from his home in Watsonville, Calif., Easton Sports has since grown from its roots as an archery supply store into an international sports product company which employs more than 1,000 people in its various distribution, manufacturing, sales and marketing capacities.
Today, Easton Sports is headquartered in Van Nuys, Calif.
The company did not begin producing its now-famous Easton baseball bats until 1969, when it introduced its brand of aluminum softball and Easton baseball bats. This shift in business priorities launched the company into the industry’s forefront. Easton baseball bats have been the industry leader for more than 30 years.
Beating its competitors to the punch is a signature which has provided Easton baseball bats to be successful in the market. Not only was the1969 Easton baseball bat the first true aluminum bat, but other Easton baseball bats also have pioneered several significant industry firsts: the first titanium bat, first carbon core bat and the first scandium bat. All Easton baseball bats have established a standard for excellence in design and performance which other companies along the way have tried to emulate.
Whether they are for youth baseball leagues, adult slow-pitch softball or professional baseball, all Easton baseball bats have been engineered with the player's needs and specifications in mind. This player-specified design gives each hitter a unique, competitive edge.
The Easton Stealth is one of the more popular brands of Easton baseball bats among serious players. Among other innovations, the BCN4 composite bat utilizes Easton's patented Extended Flex design to lengthen the sweet spot on the bat by increasing the barrel flex along the contour and end of the bat, allowing for higher performance along the bat's entire length. Its Connexion technology further allows for efficient energy transfer from the handle to the barrel, increasing the batter's power and speed through the hitting zone. Bats as technically sound as these do not come cheap; the BCN4 carries a MSRP of $429.95.
Easton's Black Magic model is another company top seller which has enjoyed great success, particularly in the softball bat market. The bat's comfortable handle, great durability, solid contact zone and significantly lower sticker price have all made this bat a popular choice among weekend warriors and young studs alike. Buyers can expect to get one of these bats for less than a quarter of what they may pay for other models.
Regardless of what technology and price range players are willing to pay for a new baseball bat, rest assured Easton baseball bats will provide a durable, high-performance product.
Sources:
Easton (company). Wikipedia online encyclopedia. 30 November 2006. 14 December 2006. <http://en.wikipedia.org/wiki/Easton_%28company %29.>
Easton Black Magic Softball. Customer reviews and comments. 2006. 14 December 2006. <http://www.epinions.com/sprt-Softball-Easton_B lack_Magic_Softball/display_~reviews.>
Easton Sports online. 2006. 14 December 2006. <http://www.eastonsports.com/.>
Founded in 1922 when Doug Easton began crafting custom wood bows and cedar arrows for the archery champions of the era from his home in Watsonville, Calif., Easton Sports has since grown from its roots as an archery supply store into an international sports product company which employs more than 1,000 people in its various distribution, manufacturing, sales and marketing capacities.
Related Articles
The company did not begin producing its now-famous Easton baseball bats until 1969, when it introduced its brand of aluminum softball and Easton baseball bats. This shift in business priorities launched the company into the industry’s forefront. Easton baseball bats have been the industry leader for more than 30 years.
Beating its competitors to the punch is a signature which has provided Easton baseball bats to be successful in the market. Not only was the1969 Easton baseball bat the first true aluminum bat, but other Easton baseball bats also have pioneered several significant industry firsts: the first titanium bat, first carbon core bat and the first scandium bat. All Easton baseball bats have established a standard for excellence in design and performance which other companies along the way have tried to emulate.
Whether they are for youth baseball leagues, adult slow-pitch softball or professional baseball, all Easton baseball bats have been engineered with the player's needs and specifications in mind. This player-specified design gives each hitter a unique, competitive edge.
The Easton Stealth is one of the more popular brands of Easton baseball bats among serious players. Among other innovations, the BCN4 composite bat utilizes Easton's patented Extended Flex design to lengthen the sweet spot on the bat by increasing the barrel flex along the contour and end of the bat, allowing for higher performance along the bat's entire length. Its Connexion technology further allows for efficient energy transfer from the handle to the barrel, increasing the batter's power and speed through the hitting zone. Bats as technically sound as these do not come cheap; the BCN4 carries a MSRP of $429.95.
Easton's Black Magic model is another company top seller which has enjoyed great success, particularly in the softball bat market. The bat's comfortable handle, great durability, solid contact zone and significantly lower sticker price have all made this bat a popular choice among weekend warriors and young studs alike. Buyers can expect to get one of these bats for less than a quarter of what they may pay for other models.
Regardless of what technology and price range players are willing to pay for a new baseball bat, rest assured Easton baseball bats will provide a durable, high-performance product.
Sources:
Easton (company). Wikipedia online encyclopedia. 30 November 2006. 14 December 2006. <http://en.wikipedia.org/wiki/Easton_%28company %29.>
Easton Black Magic Softball. Customer reviews and comments. 2006. 14 December 2006. <http://www.epinions.com/sprt-Softball-Easton_B lack_Magic_Softball/display_~reviews.>
Easton Sports online. 2006. 14 December 2006. <http://www.eastonsports.com/.>
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